HP’s New PC Branding Strategy: Elite and Omni PCs Revealed

HP recently introduced a new line of PCs, including the Omni and Elite series, while retiring well-known brands. The changes have sparked mixed reactions among users.

Summary

  • HP’s shift to Elite and Omni PCs receives both praise and criticism.
  • Users express concerns about the ‘AI PC era’ branding.
  • Opinions vary on the new product names and their appeal to consumers.

User Reactions

Some users question the concept of ‘AI PC,’ expressing skepticism about the need for such features without a clear understanding of their purpose.

Brand Names

While some appreciate the new Elite and Omni branding, others lament the loss of familiar names like Spectre and Dragonfly, viewing the changes as hit or miss in terms of appeal.

Legacy Revival

HP’s revival of the OmniBook name from decades past triggers nostalgia among users, highlighting the company’s effort to blend past and present in its branding strategy.