TikTok’s Evolution: From Short-form Charm to Long-form Ambitions

TikTok is sparking controversy with its new 60-minute video feature, moving away from its short-form roots.


  • Users express disappointment over TikTok’s shift towards longer videos for profit.
  • Some see TikTok’s move as evolving to compete with established platforms like YouTube.
  • Others believe the change may pressure YouTube to improve its user experience.

User Reactions: Embrace or Outrage?

Many users have criticized TikTok for straying from its original short-form content appeal. One user noted, ‘Crazy how TikTok’s whole appeal when it began was short-form, 60-second content. Now that money’s getting involved, it’s becoming like every other brand, and chasing that money, even if it’s going against their initial concept.’ Others highlighted the irony of longer ads on YouTube compared to TikTok’s new lengthy videos.

Competition or Copycats?

There’s a divided opinion on whether TikTok’s move towards longer videos is a strategic evolution or a copycat attempt. While some users felt that TikTok was inevitably going to introduce longer videos to stay relevant, others accused YouTube of replicating TikTok’s short-form model with YouTube shorts.

Anticipated Responses to Change

While some users expressed excitement about the potential for TikTok to challenge YouTube’s advertisement strategies, others were skeptical, fearing the quality decline in content. A user’s sarcastic comment, ‘Can’t wait for it to be banned,’ humorously encapsulates the mixed sentiments surrounding TikTok’s latest feature update.

The community response to TikTok’s pivot towards longer videos showcases the clash between nostalgia for its original charm and the platform’s aspirations for growth and competition. Users remain divided on whether this transformation will enhance or diminish their TikTok experience.